increase in registration
increase in attendance
increase in program scale
Products: ON24 Webcast Elite, ON24 Connect, ON24 Engagement Hub, ON24 Services
Industry: Insurance
Use cases: Member enrollment
Number of employees: 10,001+
UnitedHealthcare is a healthcare and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone. It includes more than 340,000 colleagues in two distinct and complementary businesses working to help build a modern, high-performing health system through improved access, affordability, outcomes and experiences.
To drive member acquisition and retention, the team at UnitedHealthcare Group offers virtual enrollment meetings, wellness events and seminars to audiences across the globe.
The team at UnitedHealthcare relies on their event and field marketing channels to establish brand awareness and attract new members and retain existing clients. But in-person events were becoming costly, time consuming and limited the team’s ability to expand their reach to larger, global audiences. Event execution required the help of third-party vendors and made it hard if not impossible to capture and track valuable audience engagement data.
With ON24, the team was able to transform their wellness events, enrollment meetings and annual benefit seminars into interactive, fully-branded virtual events. Customizable event, webinar and registration page templates expedited event execution while audience engagement data could be automatically integrated into the team’s CRM workflow to trigger personalized follow-up and sales action
“Literally everything – event consoles, engagement and conversion tools, polls and additional resources — is customizable and easy to navigate,” said Mara Lopez- Sandoval, Federal Programs Marketing Specialist at UnitedHealthcare. “And the ON24 Services team was so incredibly helpful in getting our team onboarded and our large-scale events up and running.”
With one platform, the team could now track the behavior of every event and webinar attendee and deliver those insights directly into the hands of their field reps for follow-up. Digital enrollment meetings and wellness events for existing members (including virtual yoga classes!) included links to always-on content hubs full of relevant resources and engaging, on-demand experiences.
“Not only were we able to engage larger audiences than ever before, we were able to deliver more personalized experiences to each target audience,” said Lopez- Sandoval. “The feedback we’ve gotten, the engagement we’ve generated and the spike in event attendance speaks for itself.”
“Literally everything — event consoles, engagement and conversion tools, polls and additional resources — is customizable and easy to navigate.”
Mara Lopez-Sandoval
Federal Programs Marketing Specialist UnitedHealthcare
After switching to ON24-powered digital enrollment experiences, the team has seen a 2x increase in registration and a 50% increase in overall attendance.
“We have received more inbound requests for member enrollment than ever before and have increased the number of events we are able to deliver by 400%.”
“The feedback we’ve gotten, the engagement we’ve generated and the spike in event attendance speaks for itself.”
Mara Lopez-Sandoval
Federal Programs Marketing Specialist UnitedHealthcare
